Qantas takes its customers data and privacy seriously. During the program, you will have unique access to an insights platform that can provide relevant consumer insights. This platform is based on the substantial breadth and depth of Qantas customer data, but presented in an aggregated and anonymised format for security. This can give you the opportunity to get a deeper understanding of your current (or potential) customers’ behaviours and preferences.
In addition to this access to insights, during the program, if you have a data-focused businesses, you will receive advice on your data strategy from Qantas data experts. Depending on your ability to form a partnership with Qantas, these experts will help identify potential future data partnering opportunities with Qantas.